MICE Perú 2026: Driving growth and empowering industry leaders

Peru is strengthening collaboration among industry leaders, boosting its capacity to attract and host a higher volume of meetings and conventions.

On February 19, 2026, Peru played host to the "MICE Perú 2026" Specialized Training Workshop—a strategic gathering designed to sharpen the nation’s competitive edge in the meetings, incentives, conferences, and events sector.

The event featured a hybrid format, combining in-person sessions with virtual participation. This approach brought together 140 industry representatives: 25 attended in person, while 115 joined virtually from across the country, representing Amazonas, Ancash Arequipa, Ayacucho, Cajamarca, Cusco, Ica, Junín, La Libertad, Lima, Loreto, Pasco, Piura, Puno, San Martín, Tacna and Tumbes.

Organized by PROMPERÚ—the entity responsible for international tourism promotion and the nation’s brand image—the workshop was tailored for companies across the MICE ecosystem, including hotels, DMCs, professional congress organizers, and venues. The session also engaged convention bureaus and destination managers with the potential to attract international events.

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For those interested in exploring the opportunities within Peru’s MICE segment, this event served as a premier window into market evolution, regional trends, and the official 2026 promotion strategy.

 

"MICE Perú 2026" Specialized Training Workshop | © PROMPERÚ

 

What was covered at MICE Perú 2026?

The MICE Perú 2026 agenda featured a review of the 2025 management results for the meetings tourism sector. Key highlights included milestones in international positioning and event procurement, alongside the strategic roadmap for the coming year.

The session also featured a specialized study on the Argentine market—one of the region’s key source markets—conducted in collaboration with the Peru Trade Office in Buenos Aires. Featured speakers included Emora Franco, President of the SITE South America Chapter, alongside market intelligence and meetings tourism specialists from PROMPERÚ.

A standout feature of the event was the public-private co-creation segment, designed to spark innovative proposals and align strategies to strengthen the procurement of international events.

Ultimately, MICE Perú 2026 served as a cornerstone for networking and strategic analysis—providing a direct connection to the sector’s primary leaders. The event underscores Peru’s growing status as a premier regional hub for high-level meetings and world-class events.

 

"MICE Perú 2026" Specialized Training Workshop | © PROMPERÚ

 

MICE Perú: A strategic choice

Peru has established itself as a premier destination for corporate gatherings, international congresses, and high-profile conferences. Its world-class hotel infrastructure, modern convention centers, and versatile venues are perfectly paired with unique attendee experiences rooted in the country’s natural megadiversity and extraordinary cultural legacy. This synergy makes Peru an ideal choice for organizers looking to elevate the overall impact and experience of their events.

Peru’s formidable standing in the MICE segment, backed by a proven track record of successful gatherings, has made it a magnet for global forums, high-stakes summits, and international congresses featuring world leaders and delegations.

The country’s primary MICE cities have served as the backdrop for events that not only meet the highest logistical and technical standards but also offer an unrivaled, inspiring environment. The result is a robust national portfolio defined by success stories that reinforce international confidence in Peru as a premier host for world-class events.